Euro Auctions, parent company of Yoder & Frey, has acquired Michener Allen Auctioneering Limited, a Canadian industrial equipment and automotive auction company.
Michener Allen was founded in 1971 and has more than 50 employees operating from three permanent auction sites in Edmonton, Calgary and Winnipeg. As well, Michener Allen has affiliates across Canada to cater to its national contracts and provides offsite one owner auction services for customers.
The company runs about 50 auctions a year which includes seven major three-day showpiece auctions.
The acquisition aims to strengthen the existing North American operations that Euro Auctions has in the United States under the Yoder & Frey brand and will enable Euro Auctions to gain a foothold in the Canadian Market with the successful and established Michener Allen auction house.
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The leaders of Michener Allen, Ian and Wade Michener, will remain in the business and will continue to oversee operations.
“I’m delighted to welcome Ethel, Ian, Wade and the Michener family into the Euro Auctions family,” said Euro Auctions Founder Derek Keys.
“I don’t see this as an acquisition but more of a coming together of two strong family businesses sharing the same core principle of delivering unrivalled customer service by treating both buyers and sellers equally. I have always kept a keen eye on the Canadian market with the ambition one day of entering so we are delighted with this opportunity.”
Euro Auctions to retain brand name
Euro Auctions will retain the Michener Allen brand. Euro Auctions will use its global experience to enhance the auction service Michener Allen provides and the brands global exposure.
“The Euro Auctions Group will further strengthen our focus on industrial and agricultural equipment markets in Canada and we look forward to benefitting from the truly global customer base of the Euro Auctions Group,” Ian and Wade Michener said in a news release.
“This is just the start of the next chapter of the 52-year history of our company, and we look forward to working with the Euro Auctions team.”