Rototilt will invests in a final product assembly line at its Canadian headquarters in Brantford, Ontario – a strategic step for the North American market.
The idea of a final assembly and a testing facility came to a reality in 2019, when Rototilt moved into the current premises in Brantford.
“This enables us to assemble any tiltrotator configuration according to our customer requirements, and with a shorter delivery time,” said Country Manager Chris Copeland. “Tiltrotators are becoming more widely accepted in the industry, and by having North American assembly we can effectively supply the domestic market.”
Rototilt Group develops tiltrotators, machine couplers and work tools for a safer and more efficient work environment for machine operators around the world.
Rototilt products have been represented in Canada and Brantford since the early 1990s. During this time, the company has partnered with many dealers and end-users.
“Rototilt were the pioneers of the tiltrotator concept globally and were also the first in North America. Since we started to develop the tiltrotator market here, we’ve partnered with many loyal customers,” Copeland said.
“Most of those who have tiltrotators say that they will never work without one. We see great potential for the North American market and in the last three years we have started to notice a snowball effect with a significant increase in demand for our products.”
Copeland explained that a growing customer base greater demand for special configurations, and final assembly in Canada will allow Rototilt to respond more quickly with the right mix of products.
“We don’t want to have fully built products waiting on a shelf – our main strategic objectives with the final assembly are about being flexible and reliable, providing customers with faster deliveries than ever before,” Copeland said.
Thanks to the market growth in North America in the recent years, Rototilt has since expanded their Canadian facility from 17,000 to 23,000 square feet. They are also anticipating new hires ahead.
“We plan to hire at least three additional people in order to increase our capacity and satisfy the market demand” Copeland said. “Since moving to our new facility we have developed a new team of people to start up the assembly function. Since then, they have gained factory training, and valuable expert knowledge in not just the products, but more importantly the processes necessary to assemble them to the same high standard as those coming out of the factory in Sweden.”
Now, all tiltrotator models from R1 to R8 are fully assembled in Brantford, and the RC9 models will join the assembly capabilities soon.
“We are convinced that the RC9 will become a popular product for the North American market” Copeland said. “It will change the way a 40-ton machine can be used. Especially with higher fuel costs, energy efficiency will become increasingly important for all types of machines”.
In-house assembly also has the added benefit of the expansion of spare parts availability. From the Brantford facilities, Rototilt can deliver parts to customers in every corner of North America in two days or less.