Ford has just announced that the F-150 Lightning will be entering the most cutting-edge battery-electric vehicle market in the world, Norway, for the first time. In response to overwhelming consumer demand, a small number of exclusive Ford F-150 Lightning Lariat Launch Edition vehicles are now available for purchase by Norwegian customers.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the F-150 Lightning electric pickup to Norway,” said Per Gunnar Berg, Managing Director of Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
As the next step in Ford’s global electrification plans, the multi-award-winning Ford F-150 Lightning electric pickup is coming to Europe, starting in Norway, the world’s strongest market for electric vehicles, where 80% of new car sales are electric. Ford Motor Company announced last year that it aims to achieve carbon neutrality across its European footprint of facilities, logistics, and suppliers by 2035, and that all vehicle sales should be zero-emissions vehicles in Europe.
Ford Motor Company says that it is dedicated to being at the forefront of the electric car revolution. The company will invest more than $50 billion globally into electric vehicles through 2026, with a target production run rate of 2 million electric vehicles worldwide by the end of that year. By 2030, electric vehicle sales are expected to account for 50% of Ford’s total worldwide vehicle sales.
In order to fulfill the growing demand from customers, Ford earlier this year stated that it would nearly double the production capacity of the Ford F-150 Lightning to 150,000 vehicles annually at the Rouge Electric Vehicle Center in Dearborn, Michigan.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, Vice President of Electric Vehicle Programs, Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
Customers in Norway will be able to purchase the Ford F-150 Lightning Lariat Launch Edition in a small quantity and solely with the Super Crew Cab body style in the Antimatter Blue metallic body color.
The Ford F-150 Lightning Lariat Launch Edition will be offered through the network of more than 70 specialized Ford EV dealers in Norway that are part of the Ford-authorized dealer network and have the infrastructure and capacity to support F-150 Lightning, Mustang Mach-E, and E-Transit customers.
Yes, it looks like there will be only one color choice for the first launch in Norway. Maybe that will change after Ford starts rolling out more Lightning pickups. But the exciting news is that the F-150 Lightning is now expanding into Europe, starting with the crown jewel of the global EV market.
Since Ford will be selling a “small quantity” to start with, our Norwegian friends might want to talk to their local Ford dealers about trying to reserve or preorder one before they are all gone. Let us know if you decide to do so.
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